Many companies will look into their logo design and change it to suit their audience, is this any different for kids. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.

A lot of it is to do with brand recognition there seems to be no other reason why these companies would make them so simple. Read more of Kids Recognise Important Logos