Many companies will look into their logo design and change it to suit their audience, is this any different for kids. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.

A lot of it is to do with brand recognition there seems to be no other reason why these companies would make them so simple. Read more of Kids Recognise Important Logos

Building a LEGO House (feat. James May)

Will our children reflect on the toys and computer games that they have today with the same enthusiasm that James May exhibits for Plasticene, Meccano and Scalextric?

In the TV series ‘James May’s Toy Stories’ we see Mr May revisiting many of the classic toys that he enjoyed as a child. They’ve concocted a series in which Mr May builds a full-size plastic Spitfire plane, a full size house from Lego bricks, a full size bridge over the Leeds and Liverpool canal built entirely from Meccano and a 3 mile replica of the Brooklands banked racing circuit built entirely from Scalextric. Read more of James May’s Timeless Toys are Ideal Gifts