Many companies will look into their logo design and change it to suit their audience, is this any different for kids. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.
A lot of it is to do with brand recognition there seems to be no other reason why these companies would make them so simple. Why is this always a bad hing, after all these products are not bad for kids, they help them to learn about all kinds of things.
LEGO
Lego is one of the biggest brands that is known to kids all over the world, then think of all of the fully grown adults that still use it. The thing is, the logo is such a simple one, a red background with a white text on it. Lego is something that is almost recognised by everyone in the world,., is this what has made them so popular.
Play-Doh
Play-Doh was not always for kids it actually used to be used as wallpaper remover until someone spotted children creating pretty good Christmas decorations with it, this changes how the company saw their product and changed it to what we now see. Now they sell over 95 million cans of the stuff a year and the logo, well have a guess; yes its white text over a red background. Are you seeing anything in common here?
Fisher-Price
Another company with another custom logo design and once again you will see the logo with white text and a red background.
Is the reason behind this perhaps that kids can see these colours more than anything else?
As people get older the colours seem to change and you will not see anything like this when it comes to sports logos or other business ones.